CocaCola Partners With RiotGames To Launch Limited Edition Ultimate Zero Sugar
special limited edition flavour, known as Ultimate Zero Sugar. In conjunction with the launch new flavour, the game will also include in-game and digital experiences to promote the new drink to fans the world over.
“Partnering with Riot Games enables us to enhance the Coca-Cola Creations experience by introducing a fresh flavour that represents our shared commitment to putting fans and players at the forefront of everything we do,” Rina Surya, Frontline Marketing Director at Coca-Cola ASEAN & South Pacific, Singapore & Malaysia, said.
LoL players looking to unlock the Ultimate Zero Sugar emotes in-game may do so through a series of missions. Those missions include getting seven assists in a single game, earning 12,000 gold in a single game, and winning a game in under 20 minutes. Those emotes will up for grabs until 18 July. “Coca-Cola Ultimate Zero Sugar fuses the two iconic brands with a striking packaging design that features black and various shades of gold. The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow.
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