Clark Effect: Ratings and attendance boost could be on way for WNBA

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Clark Effect: Ratings and attendance boost could be on way for WNBA
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NEW YORK — The basketball world can’t get enough of Caitlin Clark and now that the college season is over, next up is the WNBA draft. While there is no drama about whether the Iowa guard will be the top pick, there is excitement about her arrival.

Iowa guard Caitlin Clark stands on the court during the second half of the Final Four college basketball championship game against South Carolina in the women’s NCAA Tournament on April 7, 2024.

With record ratings for the NCAA championship game and nearly every other game she played this season, Clark is joining the WNBA at the right time. The league has its TV deal expiring at the end of next year and that could lead to a massive new contract for the WNBA. “When you’re given an opportunity, women’s sports just kind of thrives,” Clark said. “I think that’s been the coolest thing for me on this journey. We started our season playing in front of 55,000 people in Kinnick Stadium, and now we’re ending it playing in front of probably 15 million people or more on TV. It just continues to get better and better and better. That’s never going to stop.”

“I know her shoulders are heavy because of what she has to give to women’s basketball. I just want to say we’re thankful. We’re thankful that she chose to play basketball,” South Carolina coach Dawn Staley said. “We’re thankful for the way she’s handled all of it. Her next step is the WNBA — I do think she can be that person that elevates us.”

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