Cineplex CEO says company is open to ‘experiments’ with cheaper tickets
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The company reported a profit of $10.2 million to end the calendar year, compared with a loss of $21.8 million in late 2021. The results were equivalent to 16 cents per diluted share or 34 cents per diluted share a year earlier.The “Avatar” sequel and “Black Panther: Wakanda Forever” were bright spots in the period, which faced a drought of new movies and moviegoers.That void showed in the attendance numbers which dropped to 9.2 million customers from 10.
In the case of “80 For Brady,” which opened on Feb. 3, he says the film’s distributor Paramount Pictures asked Cineplex to sell tickets at Tuesday prices for any day of the week — a 40 per cent discount. Already discounted senior tickets were reduced by a lesser amount of roughly 13 per cent.
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