Cineplex lowers ticket prices for '80 For Brady' but CEO says it's an 'experiment'

Revenue totalled $350.1 million, up from $300 million a year earlier, says the movie theatre company

TORONTO — The head of Cineplex Inc. says he's open to more experiments with ticket prices after charging less to see "80 For Brady" at its movie theatres proved a success on the opening weekend.

The movie stars Jane Fonda, Lily Tomlin and football quarterback Tom Brady, and is squarely aimed at older audiences, who've been reluctant to return to cinemas since the start of the pandemic. The company reported a profit of $10.2 million or 16 cents per diluted share in the period that ended Dec. 31, 2022, compared with a loss of $21.8 million or 34 cents per diluted share a year earlier.Theatre attendance totalled 9.2 million customers, down from 10.2 million in the fourth quarter of 2021.

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