Chinese trend for using photo of film star to get better service sweeps social media

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Chinese trend for using photo of film star to get better service sweeps social media
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Growing number of social media users find using Korean American actor Ma Dong-seok’s image as avatar gets better response

Chinese social media users are turning to a Korean American action star for help in their daily lives, with a growing trend of swapping out their online avatar for Ma Dong-seok’s photo to get better responses from landlords and customer service agents.

People said using images of 52-year-old Ma, which appear to be mostly taken from his Instagram account, helped them solve tedious disputes and life administration tasks. The trend appears to have begun on Xiaohongshu, a recommendation app, where a user said her property manager was ignoring her requests until she changed her avatar from a picture of actor Liu Yifei to one of Ma. “I just sent two sentences and the property management solved the problem for me in minutes haha,”The trend then spread to Weibo and WeChat, two of China’s most ubiquitous social media platforms.

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