The number of outbound tourists from mainland China has reached 40.3 million in the first half of 2023, showing a rebound in Chinese outbound tourism. However, this figure is still far below the 155 million trips taken in 2019 before the pandemic. Chinese tourists are known for their high spending, contributing significantly to the global tourism industry.
Nearly a year after Beijing said goodbye to zero-COVID — its strict policy of lockdowns and quarantines to contain the spread of the coronavirus — the Chinese public are traveling internationally again in large numbers. In the first half of 2023, the number of outbound tourists from mainland China reached 40.3 million, according to official statistics. That figure is expected to have grown further in the latter half of the year.
But it's still a far cry from 155 million outbound trips taken by mainland Chinese tourists in 2019 before the pandemic struck. The Chinese have been a major boon to global tourism as they are regularly the world's highest-spending visitors, enjoying luxury hotels, tours, souvenirs and designer brands. In 2019, Chinese tourists spent $255 billion while overseas, according to business consultancy McKinsey & Company. The figure is almost twice as much as Americans, three times more than Germans and almost four times the spending of British tourist
China Outbound Tourism Pandemic Tourists Spending Global Tourism
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