On her way to catch a foreign flick in Beijing, Jane Yao bought a cinnamon roll, had ramen, visited a bookshop, and dropped by a supermarket to grab some snacks.
As China gradually cracks open its lucrative market to Hollywood, Imax Corp. plans to open as many as 25 new locations in the country over the next three years and upgrade 100 existing sites over a longer time frame.
“Chinese authorities’ attitude has been oscillating between the two extremes of nationalistic pride and liberal globalization,” said Wendy Su, an associate professor at the University of California, Riverside, who specializes in China film studies and Hollywood’s relationship with the country. “Now that China’s economy is not in a good shape, China wants to amend the relations with foreign countries and bring in more foreign films.
Even as China’s box office haul plunged by nearly a quarter to 42.5 billion yuan, foreign films had their best tally since before the pandemic to raise their share to 21 percent of the overall market, according to a report by Maoyan published this month. By August, China made improving the supply of films part of a plan to get people to spend more on services.
Geopolitics can also shape priorities. Following clashes with Indian troops in a disputed border area in 2020, China approved no Indian movies for screening until two years later, with a total of 11 permitted since 2022.
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