Millions of young Chinese people, facing record youth unemployment, are attempting to create livestream sales success stories on platforms such as Alibaba's Tmall and Taobao and Bytedance's Douyin.
SHANGHAI, China – Only a few months after beginning her career as a livestream sales host in January, Zhang Jinyu, 28, a former model and blogger with a master’s degree in fashion management, had clocked hundreds of hours of broadcasting time working with brands such as YSL Beauty.
“For livestreaming, the threshold to enter the industry is very low. I can pick up my phone and I’m livestreaming,” Zhang said. To facilitate an increasingly professional and competitive livestreaming landscape, agencies have sprung up to train stables of young hosts and connect suitable anchors with brands.
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