CEBU CITY – Cebu is poised to become the English as a Second Language (ESL) hub in the country as it gathered over 300 ESL industry stakeholders for the very first Philippine Education Tourism Conference (PETC) held on July 29-30 at the JPark Island Resort and Waterpark in Lapulapu City.
– Cebu is poised to become the English as a Second Language hub in the country as it gathered over 300 ESL industry stakeholders for the very first Philippine Education Tourism Conference held on July 29-30 at the JPark Island Resort and Waterpark in Lapulapu City.The PETC was initiated by the Department of Tourism through the Office of Product & Market Development, in cooperation with the DOT in Central Visayas.
According to Bengson ESL is among the products identified for tourism education that was included in the DOT’s development plan. It started the groundwork in 2010 and by 2013, the DOT had set up a team specifically for tourism education to focus on ESL. “This is probably a relatively low figure because we do not really have the specific data on how big is the ESL market alone. Part of the plan this year is to conduct a baseline study/survey on the market to identify the information gap,” Bengson bared.
In 2018 alone, 10 international flights were inaugurated, eight of these were from China. This greatly helped in increasing tourist arrivals in the region which reached more than eight million in 2018 and generated Php 44.2 billion in tourism receipts. This does not include the thousands of students who came to Cebu to study English, Tamano added.
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