CEBU Air Inc. (operating under the trade name ““Cebu Pacific Air”) expects growth in several key performance metrics by January. Cebu Pacific Chief Marketing Officer Candice Jennifer A.
Cebu Pacific Chief Marketing Officer Candice Jennifer A. Iyog said late Wednesday that the systemwide network growth is forecasted to rise from 103 percent in January 2024 to 130 percent by January 2025, reflecting the carrier’s strategy to rebuild and surpass pre-pandemic levels of operation.
In terms of route network, the airline plans to expand from 104 systemwide routes in January 2024 to 116 by January 2025. She said this is expected to improve connectivity and cater to the growing demand for both domestic and international travel, as borders across the region remain open and tourism activity picks up pace.
The budget carrier operator, however, saw an 11-percent rise in revenue for the first nine months of 2024, reaching P74.5 billion, because of increased passenger traffic as the “revenge travel” phenomenon lingered after the lockdowns. Operating income, meanwhile, dipped by 8 percent to P5.7 billion, as the airline faced higher costs linked to its aggressive expansion, including investments in 10 new aircraft and 10 additional spare engines to enhance its operational reliability.
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