An industry association of BPO firms said that generative AI would have a positive impact on the local sector in the next two to four years, expressing optimism that it will further drive the growth of the more than P30-billion industry.
Generative AI is a type of AI system capable of generating text, images, or other forms of media in response to prompts initiated by humans or otherwise.
“It does not really make some tasks obsolete, but instead, it reinforces the need for upskilling and re-skilling of talents, which are already being done across the industry,” he said. Under the road map, the Philippines’ contact center sector has set an annual revenue target of $59 billion by 2028, $49 billion of which is expected from CCAP-member companies.
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