Canadian Tire says Hockey Canada \u0027continues to resist meaningful change\u0027 in its decision to permanently end the partnership. Read more.
“In our view, Hockey Canada continues to resist meaningful change and we can no longer confidently move forward together,” senior vice-president of communications Jane Shaw said in an emailed statement. “After careful consideration, Canadian Tire Corporation has made the decision to end its partnership with Hockey Canada.”Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.
, the group co-founded by former professional player Sheldon Kennedy to prevent bullying, abuse, harassment and discrimination, as one of the organizations that will now receive funding.Article content “All stakeholders need education to ensure that sport is safe, inclusive and respectful,” Kennedy and fellow co-founder Wayne McNeil. “We are excited to partner with Canadian Tire on this common pursuit to create positive sport culture where kids have fun and stay involved.”
Many of Hockey Canada’s corporate sponsors have created distance since allegations of sexual assault by elite players came to light at the end of May, pausing their sponsorship deals. On Wednesday, Bank of Nova Scotia and Restaurant Brands International Inc.’s Tim Hortons said they had extended their decisions to suspend sponsorship of Hockey Canada, SportsNet
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