BNN BLOOMBERG POLL: Do you support companies that are distancing themselves from Hockey Canada?
The retailer joins a list of top-tier sponsors including Telus Corp., Scotiabank, Tim Hortons and Chevrolet Canada that have pulled their backing of hockey's national governing body.
Canadian Tire will redirect its support to hockey-related organizations that better align with the company's values, she said. The move comes as Hockey Canada continues to defend its leadership and the way money was paid out in lawsuits involving allegations of group sexual assaults. Tim Hortons said Wednesday it also won't sponsor any Hockey Canada men's programming this season, including the world junior men's championship in Halifax and Moncton.
"From Hockey Canada, we expect a tangible commitment to transparency with Canadians, strong leadership, accountability with their stakeholders and the hockey community, and improved safety both on and off the ice. Ultimately our position hasn’t wavered: the time for change is long overdue.” "We at GM have no tolerance for abuse of any kind and wish to see Hockey Canada return to setting a positive example for all Canadians in all it does.”
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