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ByTikTok Shop, in collaboration with the Department of Trade and Industry , hosted Camp Asenso, a two-day event designed to equip micro, small, and medium enterprises with the skills to thrive in the digital age.
Trade undersecretary Cristina Roque emphasized the importance of digitalization for Philippine businesses and the potential of Camp Asenso to equip MSMEs with the skills needed to achieve sustained growth and success. Josemartin Casillano of Casi’s Mushroom Chicharon discussed the importance of storytelling in customer engagement while Lorin Tan of Tiny Buds shared her brand’s experience and offered practical tips for navigating the dynamic digital landscape.
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