The congresswoman's three-month Facebook ad spending for Western Visayas exceeds that of any other political contender or page, surpassing the next highest spender by more than 300%
This is AI generated summarization, which may have errors. For context, always refer to the full article.Dado Ruvic/ReutersThe congresswoman's three-month Facebook ad spending for Western Visayas exceeds that of any other political contender or page, surpassing the next highest spender by more than 300%
This accounts for 21.3% of her total Facebook ad spending nationwide, which has surpassed P16 million since November. Among the events Villar attended in Western Visayas were the Dinagyang Festival in Iloilo City earlier this January, the Regional State Colleges and Universities Athletic Association Sports Festival at Iloilo State University of Fisheries Science and Technology last December, and the Cooperative Month Celebration at the University of Antique in October., Western Visayas has over five million registered voters.
These pages frequently promote content favoring politicians such as Tolentino, senatorial candidate Makati Mayor Abby Binay, House Speaker Martin Romualdez, and Ako Bicol Party-list Representative Zaldy Co, who is seeking reelection. It claims to “change audience behavior” through a combination of behavioral science, targeted advertising, and data analytics.Local candidates in Capiz, Iloilo, and Aklan have also turned to social media for their campaigns.
Roxas City Mayor Ronnie Dadivas, who is seeking reelection, ranks 10th with a spending of P166,899. Iloilo vice gubernatorial candidate Lee Ann Debuque follows in 12th with P87,729, while Florencio “Joeben” Tumbocon Miraflores, who is running for congressman in Aklan’s 2nd district, ranks 13th with P87,020.
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