The obsession-inducing K-pop group, dubbed as 'the new powerhouse of K-pop,' swept the world by storm by winning the music-themed survival competition 'I-Land' and having hundreds of thousands of their albums pre-ordered before they even debuted.
In yet another powerhouse move, BYS Philippines announces world-famous K-pop group Enhypen as its latest endorser. Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki have come to play and will be gracing the shelves and social media platforms of BYS in the Philippines.'We have to be in the now, with one foot in the future, constantly surprising and delighting our customers with cut-through product-lines, collaborations, and endorsers.
From futuristic neons to the almost vampiric goth shades, both Enhypen and BYS Philippines flex that range and duality — the group with their music videos, and the makeup brand with its products. While Enhypen has million-dollar tracks with titles like 'Given-Taken' and 'Blessed-Cursed,' BYS has collections playing from Barbie-pink to K-pop and K-drama cool.The creative drive is just one way that ties the two together. Enhypen's name speaks of values similar to that of BYS.
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