SEOUL: HYBE, the South Korean agency behind K-pop sensation BTS, announced Wednesday an expanded 10-year deal with Universal Music Group, including exclusive distribution rights for its artists' music.
SEOUL: HYBE, the South Korean agency behind K-pop sensation BTS, announced Wednesday an expanded 10-year deal with Universal Music Group, including exclusive distribution rights for its artists' music.'Universal Music Group will exclusively distribute physical albums and digital music released by labels under HYBE to the global market for the next 10 years,' HYBE said in a Korean-language statement.
The two companies will further collaborate on HYBE's superfan media platform Weverse, aiming to bring 'more of a direct connection' between UMG artists and their fandom, a separate statement posted on UMG's website on Tuesday said.'HYBE has secured infinite growth potential through its partnership with Universal Music Group, the most iconic company in the music industry,' Bang Si-Hyuk, Chairman of HYBE, said according to HYBE's Wednesday statement.
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