Defining the News
Marikina, renowned as the shoe capital of the Philippines, boasts a rich tradition in shoemaking, producing high-quality footwear for many years. One notable brand from this heritage is Figlia, a popular Filipino footwear label that has become a favorite among people from various backgrounds.
His journey in the industry started in 1986, marked by both the excitement of starting his own business and challenges from economic crises and changing consumer preferences. But just like in every storm, there comes a rainbow for Enriquez’s Figlia as it became the Henry Sy-owned SM’s first shoe concessionaire inside its department store.
While the company’s roots are firmly planted in traditional shoemaking, it has embraced modern design elements and sought inspiration from global fashion trends. “Of course, the prices of branded items are different. For common Filipinos, maybe we cannot truly afford those price points. For the mass market, we get inspiration from them—silhouettes, Mary Janes,” he added.
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