The proliferation of minimalist car interiors with key functions buried in touchscreen menus has long been a bit of a bugbear for some drivers. 7NEWS
was made to preview designs and technologies destined for the carmaker’s upcoming range of EVs based on its new Neue Klasse platform.
The concept’s interior uses a reductive design language and a vast head-up display that spans the width of the windscreen, replacing a traditional touchscreen system. The HUD concept is controlled by the steering wheel touchpads and the so-called BMW Mixed Reality Slider, which allows drivers to decide how much digital content they want to see.“Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure,” said a BMW spiel.
“The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. “These phygital [a portmanteau of physical and digital] touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of ‘hands on the wheel, eyes on the road’.”
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