Blair government despaired at ‘juvenile’ media in efforts to keep ministers on-message

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Blair government despaired at ‘juvenile’ media in efforts to keep ministers on-message
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Aide’s suggestion of ‘accuracy’ regulations for press was dismissed as ‘probably suicidal to try’

Tony Blair’s government struggled to control a “juvenile” media as cabinet ministers failed to “do message”, often “kiboshing” each other’s announcements, previously secret documents reveal., Blair’s press secretary, told him the basic lack of professionalism of ministers in dealing with media interviews was “beyond a joke”.

Notes for Blair’s presentation in September 1998 to a cabinet away day at Chequers, the prime minister’s country house, stated: “We have a serious problem with juvenile media. The smallest decision can become big headlines. They refuse to report the substance of what you do.”

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