In a bid to support the popularity of Korean wave or Hallyu worldwide, leading soju brand Soonhari is set to release a limited-edition pack featuring 3 signature flavors headlined by BLACKPINK’s Jennie in an all-new campaign. Know more:
In a bid to support the popularity of Korean wave or Hallyu worldwide, leading soju brand Soonhari is set to release a limited-edition pack featuring 3 signature flavors headlined by BLACKPINK’s Jennie in an all-new campaign.
The Korean beverage company is also set to unveil a much trendier design for its brand, conceptualized to match the aspirations and active lifestyles of the younger market who are avid consumers of the popular soju drink. “With this partnership, we hope to make Soonhari the premiere signature drink of Korea while also advancing the popularity of Korean wave or Hallyu using the star power of BLACKPINK’s Jennie – one of the world’s biggest K-pop idols.”
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