Boxing Day sales could prove fruitful, with many of the most popular pieces on offer
Comfort was also trending at Primark, with two loungewear items appearing in its top three products. High sales of the Snuddie – a £16 fleece-lined item Primark describes as “an oversized snuggly hoodie come blanket” – perhaps reflect consumers’ concerns over energy prices. The description also mentions keeping “toasty” and “chills at bay”.
Elsewhere, an increased interest in workwear reflects a change in working environments as many returned to the office., the daily average number of employees in England and Wales working from the office hit its highest level since the pandemic in October. In London’s West End, 57% of staff were back at their desks, while numbers were also high in Docklands, home to many financial institutionsConsumers took a mixed approach to dressing for work, perhaps reflecting a hybrid working situation.
Sykes said sales of standout tailoring were up 30% year on year at Jigsaw and were outperforming classic suiting lines: “There’s a whole trend of wearing standout suits from day to night. Customers are also styling the jackets and trousers separately.” The bestselling jeans at the luxury e-tailer Net-a-Porter proved to be high-rise with a straight cut leg. Versions from brands including Khaite, Citizens of Humanity and Agolde were in the top five.
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