Binay: 'Because of what happened, we’ve become subjects of headlines from around the world. Our slogan has become a laughing stock, and the campaign was badly affected.' | BPinlacINQ
“Political unrest, negative media and people’s perceptions influence travelers’ decisions. Because of what happened, we’ve become subjects of headlines from around the world. Our slogan has become a laughing stock, and the campaign was badly affected. It is saddening to see that on our first step for the campaign, we took a step back instead of moving forward,” she said partly in Filipino.
“The DOT’s enhanced campaign has lost the persuasion game. We all can sense the discombobulating algorithms which carry promotion-limiting consequences. The campaign has lost its redeeming value and has become unsalvageable. I hope the DOT is level-headed enough to accept this,” she said. The DOT, however, seems to be sticking with the “Love the Philippines” campaign, as implied by Tourism Secretary Christina Frasco during a forum in Pasay City on Wednesday.Asked if the department is keeping the contentious slogan, Frasco briefly said, “I think that is evident.”In a message to reporters, Senate Majority Leader Joel Villanueva was likewise saddened by the wide-scale backlash the “Love the Philippines” has been getting due to the footage fiasco.
Senator Francis Tolentino, meanwhile, called for the public to unite in helping boost the tourism sector instead of allowing the flop to cause divisions.“And let’s help each other. Let’s help the DOT, right? Instead of criticizing them…but they should be more careful. But I still vouch for the integrity of Secretary Frasco,” Tolentino said in a media interview.In separate statements, Senators Jinggoy Estrada and Sonny Angara also stood behind Frasco amid the massive DOT fiasco.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
DOT fires ad firm over ‘Love the Philippines’ stock footage scandalMANILA, Philippines — The Department of Tourism (DOT) on Monday announced that it had terminated its contract with DDB Philippines, the department’s partner advertising firm that used stock footage from other... CDNDigital
Read more »
Love Ko All: McDonald’s Philippines colors its iconic arches at its McKinley West storeMcDonald's Philippines unveils its Rainbow Arches at McKinley West branch as part of the celebration of diversity and inclusivity. Read the article below to learn more.
Read more »
Senators disappointed over ‘Love the Philippines’ foreign stock video fiascoMANILA, Philippines — Senators on Monday vented out their frustration over the controversial use of foreign stock footage in the Department of Tourism’s (DOT) video for the launch of its new P49-million “Love... CDNDigital
Read more »
‘Love Philippines’ fiasco meant to sabotage tourism chief, Cebu officials sayThe “Love the Philippines” fiasco is a form of “sabotage” and “demolition job” against Department of Tourism (DOT) Secretary Christina Frasco, a group of Cebu public officials said in a manifesto released Monday. READ MORE:
Read more »
‘Love the Philippines’ slogan: Will it work?MSOpinion ‘Love the Philippines’ slogan: Will it work? “It would be more emphatic if DOT Secretary Frasco gave particular emphasis on what tourists would love to see in the country that they could not see elsewhere”
Read more »
Rufa Mae Quinto recreates 'Love The Philippines' travel sloganComedienne Rufa Mae Quinto has her own pitch for the travel slogan 'Love The Philippines.' Look HERE:
Read more »