Who is the 'sad girl,' and why is she so popular among Gen Z?
For Gen Z, one of the most prominent aspects of social media is aesthetic. With the rise of image-centric social networks like Instagram, Tumblr, Pinterest, and Facebook, no longer are teenage print magazines the gatekeepers of what’s in or out. In its place stands large sects of the internet populated by young adults who want to dress, act, or listen to music the same way.
Enter the “sad girl”: one of the most popular and oldest tropes in media. While other, newer tropes focus heavily on fashion and visual markers, the “sad girl” goes beyond that — it’s evolved into characterizing a set of musicians, personality types, mental illnesses, and more.
In terms of musicians, he starts off with “their queen, Lana Del Rey,” followed by other female musicians such as Mitski, Phoebe Bridgers, Soccer Mommy, Snail Mail, Lorde, and Taylor Swift. This specific set of musicians have come to be known as “sad girl music,” most likely for their detailed exploration of a variety of melancholic topics such as heartbreak, estranged relationships with parents, depression, addiction, and loneliness.
“[For me,] ‘sad girl music’ represents everything — the fear, courage, vulnerability, and tenacity of women. This is the type of music we listen to when we’re grieving alone…it’s like opening an emotional time capsule. Every time we go back to a song, we’re [taken back] by an overwhelming feeling of nostalgia, yet we are no longer bound to it.”
Thanks to globalization, the “sad girl” has been exported worldwide, and its Philippine localization fuses Filipino hipster culture with Western influences. While Hines focuses on the commodification of sadness for profit, the Philippine “sad girl” is less about the spending and more about commentary on how Western media influences our self-image and Filipino society.
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