Presidential Communications Secretary Cesar Chavez said that nothing beats good performance in getting the best media mileage possible amid the noisy media landscape marked by disinformation, fake news, and influenced by technologies which rival human intelligence.
In a speech delivered on his behalf by Presidential Communications Senior Undersecretary Emerald Anne Ridao during the Parangal: Gawad ng Kahusayan sa Komunikasyong Pampubliko, Chavez emphasized the critical role of creative communication in ensuring public trust in state information.He encouraged government communicators to be factual and truthful in conveying messages and crafting social media content for their respective agencies.'The best press is still good performance.
The secretary admitted that the expectation of a 'PR cure' in addressing policy mistakes or shortcomings is the biggest challenge for government communicators.'In other words, damage control. This brings us to a work that is not spelled out in your job description: to be the in-house scapegoats when public opinion gives the agency a battering,' Chavez said.
Press Is Still Good Performance PCO Chief
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