Three years into the cosmetic business industry, GRWM Cosmetics Inc. owner Mae Layug has collected new learnings, including the importance of community-building for brands.
Mae, who started as a YouTube content creator seven years ago, has witnessed the evolution of brands and marketing in recent times.In an interview with GMA News Online, Mae said that aside from always being compliant when it comes to paper requirements and carefully choosing the right people to trust, it is also important to build a brand’s community.“Very important part of marketing siya.
For example, may mga questions sila, sila-sila ‘yung naga-answer sa isa’t-isa, and at the same time, ‘pag may concerns sila, kumbaga mas close sila sa brand kasi mas reachable si brand, someone from the brand will definitely reply sa kanila,” Mae said.Mae’s brand recently donated P1.6 million to the pet-centered foundation Pawssion Project by allocating all of the sales they made from one of their popular items, the Multi-use Milk Tint in the shade Pomelo, for the collaboration.
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