Exciting brands from local to luxury will be giving event-exclusive discounts, offers, and freebies
This is AI generated summarization, which may have errors. For context, always refer to the full article.March 20 to 23 promises to be the most important dates for all beauty lovers across all ages with BeautyCon 2024: Journey Into Beauty – the biggest beauty event of the year brought to us by Watsons, SM Beauty, and LOOK At Me!
The four-day event will be held at the SMX Convention Center Halls 1 and 2 with over 100 participating beauty and personal care brands. This event is free for all Watsons Club, SMAC, and LOOK At Me members. Attendees can expect to do a lot of shopping as all participating brands will be offering special discounts, offers, and freebies exclusive to the four days!
Discover new favorites or shop for your tried-and-tested products across all major beauty categories like cosmetics, fragrances, skincare, haircare, body care, and more! Filipino beauty brands will definitely be present like: Issy Cosmetics, GRWM Cosmetics, Colourette Cosmetics, Absidy Beauty, BLK Cosmetics, Happy Skin Cosmetics, and Vice Cosmetics. Explore trending Asian cult favorites like Hada Labo, Laneige, Beauty of Joseon, Dr. Jart+, Tsubaki, Round Lab, Rom&nd and more.
Attendees will also be in for a treat with luxury and prestige brands showcasing their ranges including Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani. Luxury beauty fans will also love shopping for international faves like Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancôme. Beauty tools are also present such as Kiss NY, Real Techniques, JML, W Elite, Euroo, and Wet Brush among many others.