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MIES —A landmark research study about the state of basketball has confirmed the global interest in the sport and the attraction of the FIBA Basketball World Cup is continuing to rise with impressive pace.
Conducted in 18 countries worldwide, the Nielsen Fan Insights report has clarified three major takeaways which all contribute strongly to delivering FIBA’s mission and vision to make basketball more popular by developing and promoting the game, as well as being the most popular sports community.With almost 3 out of 4 people being interested in basketball in the researched territories, this makes it the second most popular sport globally behind football.
This result represents an eye-catching 10% increase since 2019. Countries such as Indonesia, the Philippines, China, and the UAE were all particularly high for this age group, alongside European markets such as Spain, Germany, and Great Britain.The FIBA Basketball World Cup, which was held in 2023 for the first time across three countries in the Philippines, Indonesia, and Japan, has seen an increase in interest of 33% over the last four-year period.
Those numbers confirm that the last editions of the World Cups were the best in history, in 2023 for the Men’s and in 2022 in Sydney for the Women’s.
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