“Barbenheimer ” didn’t just work – it spun box office gold.
“Barbenheimer ” didn’t just work – it spun box office gold. The social media-fueled fusion of Greta Gerwig’s “ Barbie ” and Christopher Nolan’s “ Oppenheimer ” brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
The only real casualty was “Mission: Impossible: Dead Reckoning Part I,” which despite strong reviews and a healthy opening weekend fell 64% in weekend two. Overshadowed by the “Barbenheimer” glow as well as the blow of losing its IMAX screens to “Oppenheimer,” the Tom Cruise vehicle added $19.5 million, bringing its domestic total to $118.8 million.
“Oppenheimer” audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24. “Nolan’s films are truly cinematic events,” said Jim Orr, Universal's president of domestic distribution.
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'Barbie' takes the box office crown and 'Oppenheimer' soars in a historic weekend'Barbenheimer' didn't just work: it spun box office gold. The social media-fuelled fusion of Greta Gerwig's 'Barbie' and Christopher Nolan's 'Oppenheimer' brought moviegoers back to the theatres in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
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Barbie, Oppenheimer fuel historic box office bonanza‘Barbenheimer’ will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide
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‘Barbie,’ in 1st, and ‘Oppenheimer,’ in 2nd, fuel historic box office bonanza“ Barbenheimer ” didn’t just work – it spun box office gold.
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‘Barbie,’ in first, and ‘Oppenheimer,’ in second, fuel historic box office bonanza\u0022 Barbenheimer \u0022 didn\u0027t just work \u002D\u002D it spun box office gold.
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‘Barbie,’ in first, and ‘Oppenheimer,’ in second, fuel historic box office bonanzaThe “Barbenheimer” phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end.
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‘Barbie,’ in first, and ‘Oppenheimer,’ in second, fuel historic box office bonanza\u0022 Barbenheimer \u0022 didn\u0027t just work \u002D\u002D it spun box office gold.
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