Barbie, in first, and Oppenheimer, in second, fuel historic box office bonanza
“Barbenheimer” didn’t just work – it spun box office gold. The social media-fueled fusion of Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
It’s also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all.
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