The Boston Marathon has agreed to a 10-year sponsorship deal with Bank of America that organizers hope will allow the world’s oldest and most prestigious annual 26.2-mile road race to grow over the next decade while maintaining its historic character.
BOSTON—
The bank already had a foot in the distance-running world as the sponsor of the Chicago Marathon for the last decade. Unlike that race, which is officially named the Bank of America Chicago Marathon, the Boston Marathon will keep its name, with the “presented by Bank of America” tagline. For 30,000 recreational runners who have to qualify just to line up in Hopkinton on the third Monday in April, it is a bucket-list event.
But Hancock, a Boston institution since 1862, was acquired in 2004 by the Canadian insurance firm Manulife Financial. In September, the company announced it would not be renewing its sponsorship deal after 38 years. The bank also has a large presence in Boston: The course runs past 11 Bank of America branches or ATMs—two of them on the final sprint down Boylston Street to the Copley Square finish line.
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