Bandai Namco Philippines: The Masterminds Behind the Global Gashapon Craze

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Bandai Namco Philippines: The Masterminds Behind the Global Gashapon Craze
GashaponCapsule ToysBandai Namco Philippines
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Bandai Namco Philippines Inc. (BNPI) has emerged as the world leader in capsule toy vending machines, dominating the global Gashapon market. The company's innovative machines and delightful collectibles bring joy to collectors worldwide.

Have you ever felt the thrill of discovering a hidden gem in a Gashapon Station? Yes, those capsule vending machines offer miniature figures and pop culture trinkets that bring joy to collectors worldwide. There’s a good chance that both the machine and the collectibles you’re getting were made by Bandai Namco Philippines Inc. (BNPI), a company based in Batangas that’s shaping the global capsule toys and capsule toys vending machine industry.

For the uninitiated, “Gashapon” is a Bandai capsule toy brand sold through Gashapon Station (the brand’s capsule vending machine). Established in 2012, BNPI has innovated and become the world’s leading capsule toys vending machine producer of Gashapon Station with over 80 to 90% of production share. BNPI’s machines are the backbone of the capsule toy craze. In 2023, BNPI experienced a notable boost in capsule vending machine production and distribution, which resulted in further expansion in 2024. These machines are more than just vending devices—they’re gateways to a world of excitement where collectors chase and discover unique, limited-edition toys. BNPI’s success is a testament to the ingenuity and passion of its Filipino workforce. The company’s Batangas facility is equipped with advanced manufacturing resources, but it’s the people who truly make BNPI special. A large team of dedicated employees works tirelessly to bring the magic of capsule toys and Gashapon Station to life. Their creativity and commitment are evident in every product they create—from the eye-catching vending machines to the delightful mini figures and novelty toys enclosed in plastic capsules. “Our mission extends beyond manufacturing toys,” says BNPI senior manager Arvin Salud. “Every Gashapon Station we create is a celebration of creativity and craftsmanship, designed not just to meet expectations but to spark joy and inspire fans around the globe

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Gashapon Capsule Toys Bandai Namco Philippines Manufacturing Filipino Workforce

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