Ballyhoo over Hallyu: Why Korean and not Filipino?

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Ballyhoo over Hallyu: Why Korean and not Filipino?
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With the recent comments about banning K-dramas in the country, why exactly do Filipinos watch K-dramas instead of our local telenovelas? | via philstarlife

To answer this question, I sought the help of fellow author and expert, Louie Jon Sánchez, associate professor of Broadcast Communications of the University of the Philippines and author of his recent book,To LJ, as we all fondly call him, Sen. Jinggoy Estrada’s statement was altogether non-sequitur, and what can be understandably described as a knee-jerk reaction.

“Whatever lackluster local production manifests is a product of complex material realities: the downscaling of the entertainment industry at the height of the pandemic; the ABS-CBN shutdown which effectively killed the TV industry; the already limited resources different media platforms have to contend with; and the chilling effect of silent censorship. K-drama is being used as a scapegoat. We are not solving the problems.

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