The coming year will see a return of a kind for the office, but one which is organized in a very different way. Find out more.
Early in 2022, the British HR expert Gemma Dale coined the phrase “flex-shaming” in a LinkedIn post. It captures well the bad faith some leaders showed to workers who aren’t physically in front of them. Among the most famous is David Solomon, chief executive of Goldman Sachs Group Inc., who in 2021 called working from home “an aberration we’re going to correct as quickly as possible.
Joanna Swash, group CEO of the call answering and live chat company Moneypenny, who has built a pub in her Wrexham headquarters in Wales to make her office as attractive as possible nevertheless told me on my Nowhere Office podcast that “I’m a big believer in the office, but I’m also a big believer in wherever somebody’s working, it’s got to be the right environment for them.”
In other words, iterating workplace by workplace is the only way forward. Speaking recently at the Global Drucker Forum in Vienna, Frauke von Polier of German manufacturing group Viessmann, voted European CHRO of the Year 2022, said that piloting changes for as little as three months or as long as a year should become the new normal until things settle down.
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