Property developer Ayala Land Inc. is in discussions with other companies for the sale of its boutique airline AirSWIFT, which serves resort destinations.
Mariana Beatriz Zobel de Ayala, the company’s executive director, said the terms of the sale are not yet set, but “the principle behind it is that our core competency is in developing land.”
“When we started this process our objective really was—what would be the best customer experience. So we thought it would be best to cast a wide net. That’s how the process started. Right now, we are progressing with our talks with Cebu Pacific.” “I think that’s what’s on the table, for AirSWIFT to be operated by Cebu Pacific. Why are we thinking of that? Because running an airline is their core competency, not ours.”
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