GreenEDGE Cycling to be known as Team Jayco AlUla in the latest in a string of global sporting deals linked to kingdom
It is the latest in a string of global sporting deals linked to kingdom
Australian cyclist Kaden Groves riding for Team BikeExchange-Jayco during the 2022 Paris-Tours event. The team will be known as Team Jayco AlUla next year.Australian cyclist Kaden Groves riding for Team BikeExchange-Jayco during the 2022 Paris-Tours event. The team will be known as Team Jayco AlUla next year.Last modified on Fri 23 Dec 2022 02.37 GMT
Australia’s World Tour team, GreenEDGE Cycling, will be known as Team Jayco AlUla next year after the Royal Commission for AlUla – an arm of the Saudi Arabian government – was elevated to naming rights sponsor. Last year, GreenEDGE announced a partnership with AlUla, an ancient city in Saudi Arabia’s north-west and home to a world heritage site. Under the new deal, AlUla is promoted to become the team’s second naming partner alongside Jayco, the Australian motorhome manufacturer.
It is the latest in a string of sporting deals with links to Saudi Arabia, the authoritarian regime known for its poor human rights record and given an overall score of 7/100 for political rights by the watchdog Freedom House.
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