Luxury brands in beauty and fashion are signing up Asian stars, including Filipino celebrities Kathryn Bernardo, Heart Evangelista, and Anne Curtis, while local pride boosts BINI as endorser
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In the case of the Philippines, the report cited Filipina actress and Kapamilya star Kathryn Bernardo, the first Filipino ambassador of French perfume and cosmetics brand Lancôme. Bernardo has 20.6 million followers on Instagram and is one of the top three Philippine social media influencers.
“The silent growing force of the Asian luxury market has pulled these stars to the global stage,” the report said. The report added that the younger generation, is “heavily influenced by celebrity endorsements and pop culture.”
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