Defining the News
“There can only be one Imeldific. Liza A. Marcos as a First Lady has her own lifestyle legacy to make”
I consulted then Defense Secretary Juan Ponce Enrile who was the administrator of Martial Law and broached my idea, and no surprise, he agreed with me. We consulted the President and he agreed with my idea. Our first job, if I recall, was to adopt a Code of Standards for advertising — how advertising could be placed in 30 seconds, in one minute and in an hour of television time.
The Ads Standards Council or ASC is a self-regulatory organization and, through its screening committee, reviews and approves advertising materials in the Philippines prior to its placement or broadcast. It started operations on March 31, 2008 when the three organizations signed an agreement with the Advertising Board of the Philippines.
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