TikTok’s rising number of users, its addictive nature, and the hours people spend on the platform, especially among the younger generation, can make it attractive for anyone running an illicit influence operation. READ:
later that April. The ability to use licensed music in shareable user-made videos was a game-changer, as compared to the main YouTube platform which can strike videos based on music copyright.
But the real secret to TikTok’s success may be its For You page. TikTok is connection-agnostic. Whereas the original Facebook generated a content feed based on people you have confirmed to have a connection with, TikTok’s For You page draws from an endless stream of content from all of the platform’s users, regardless of whether you know them or not, curated by its algorithm. Perhaps that’s also part of the reason how TikTok videos can rack up millions of views.
that one crucial innovation of TikTok’s algorithm is that it “appears to actively test its own predictions, experimenting by showing videos that it thinks might be enjoyable and gauging the response.” Chris Stokel-Walker, author of the 2021 book, told the site: “It pushes the boundaries of your interests and monitors how you engage with those new videos it seeds in your For You Page.”
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