Publishers are concerned that AI-generated summaries on Google Search will be enough to satisfy user needs, making clicking through to actual websites unnecessary
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Since May, Google has begun rolling out a new form of search powered by generative AI, after industry observers questioned the tech giant’s future prominence in providing consumers with information following the rise of OpenAI’s query-answering chatbot, ChatGPT. To publishers, the new search tool is the latest red flag in a decades-long relationship in which they have both struggled to compete against Google for online advertising, and relied on the tech giant for search traffic.
On compensation, Google says it is working to develop a better understanding of the business model of generative AI applications and get input from publishers and others. Publishers want clicks to secure advertisers, and showing up in Google search is key to their business. The design for SGE has pushed the links that appear in traditional search further down the page, with potential to reduce traffic to those links by as much as 40%, according to an executive at one of the publishers.
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