CUPERTINO, United States — Apple on Monday unveiled new iPhones built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race.
The tech giant has a lot riding on the new iPhone 16 and hopes that customers are enticed to buy the latest models, attracted by new AI powers.'We are thrilled to introduce the first iPhones designed from the ground up for Apple Intelligence and its breakthrough capabilities,' Apple chief executive Tim Cook said at an event at the iPhone-maker's Silicon Valley headquarters.
'The AI features today are incremental, but going forward they look to be transformative,' Techsponential analyst Avi Greengart said of capabilities coming to new iPhones.Longer term, Apple could dramatically change the iPhone experience with a 'super-powered Siri' working across all the apps, Greengart said.Launched more than 12 years ago, Siri has come to be seen as a dated feature, overtaken by a new generation of assistants such as GPT-4o, OpenAI's latest offering.
Unveils New Iphone Built For AI
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