Analysts lauded Apple's Vision Pro on Tuesday (June 6) for its impressive technology, but warned that it will be a few years before the US$3,499 (S$4,700) augmented reality headset sees widespread adoption. The device, which investors treated with a lukewarm reception, marked the company's first new product line since the launch of the Apple Watch nearly a decade ago. Chief...
Analysts lauded Apple's Vision Pro on Tuesday for its impressive technology, but warned that it will be a few years before the US$3,499 augmented reality headset sees widespread adoption.
That vision, analysts said, could take some time to materialize because the high price tag will likely dissuade most buyers and the product does not have any clear use beyond entertainment in a still nascent augmented reality market. Some analysts also warned that cheaper AR offerings from market leader Meta Platforms could be an impediment as the Meta Quest two retails at $299 and its successor unveiled last week, Meta Quest three, is priced at $499.
"As with smartphones, in which Apple usually has well over 80 per cent share of profitability with around 20 per cent share of shipments, it may become the most successful player without becoming most widely adopted," Walia said.
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