The product has been in development at Apple for years and will focus on gaming, streaming video and conferencing.
The release was the most significant product launch by the iPhone maker since it unveiled the Apple Watch in 2015.
"We believe Apple Vision Pro is a revolutionary product with the performance, immersion and capability that only Apple can deliver," he added. Unlike its rivals, the Vision Pro delivers mixed reality technology that"clearly situates the user in their environment", said Insider Intelligence principal analyst Yory Wurmser.
Apple went to great lengths to preserve its signature design minimalism, at least to the extent that it could, given the technology squeezed into the Vision Pro. A cord-attached battery pack, which would slide into your pocket, would work for no more than two hours. "As a non-VR believer, I was actually blown away by how seamless the experience is," said tech analyst Carolina Milanesi of Creative Strategies.
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