Apple’s star designer Jony Ive to set up own firm via themanilatimes
In this file photo taken on September 12, 2018 Apple chief design officer Jony Ive and Apple CEO Tim Cook inspect the iPhone XR during an Apple special event at the Steve Jobs Theater in Cupertino, California. AFP PHOTOApple’s longtime design chief Jony Ive, who played a key role in the development of the iPhone and other iconic products, is leaving the tech giant to set up his own firm, Apple said Thursday.
“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said chief executive Tim Cook. British-born Ive joined Apple in 1992 and designed the iPod, iPhone, iPad and Macbook as well as the iOS software system for Apple devices.Ive was a key collaborator of the late Steve Jobs at Apple when the company’s fortunes were revived with the development of the iPod and later the iPhone.“If I had a spiritual partner at Apple, it’s Jony,” Jobs was quoted as saying.
“His design sensibility was his key contribution,” Kay said. “He was able to take what Steve Jobs was looking for and make it real. It was pretty magical.” The company said its design team leaders Evans Hankey and Alan Dye will report to Jeff Williams, Apple’s chief operating officer.
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