APPLE is planning its biggest product launch event of the year on September 10, during which it will unveil the latest iPhones, watches and AirPods, Bloomberg News reported on Friday, citing people familiar with the situation.
The company is making preparations for that date, even though the timing has not yet been announced, following which the phones will go on sale on Sept ember 20, in line with Apple 's typical approach in recent years, the report said. Apple did not immediately respond to a Reuters request for comment.Analysts see a strong upgrade cycle for the iPhone 16 series, and Apple is expected to launch what they call the biggest software upgrade for the iPhone.
The new launches come as Apple forecasts more gains, betting on artificial intelligence to attract buyers even as its overall China business disappointed in the third quarter.Sales in Apple's third-largest market China declined 6.5 percent, wider than expectations of a drop of 2.4 percent, according to Visible Alpha.
Eyes Sept 10 Debut For New Gadgets
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