ANZ back at Aus Open despite public exit, but kids’ tennis funding cut

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ANZ back at Aus Open despite public exit, but kids’ tennis funding cut
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After announcing last year that its 13-year partnership with the tennis tournament had “come to an end”, the bank has returned, with more client hospitality and less children’s tennis.

Australia’s Chris O’Connell celebrates after winning against No. 13 seed Diego Schwartzman last year in front of ANZ signage.luxury developer Tim Gurner, fast food billionaire Jack Cowin, Rio Tinto chief executive Jakob Stausholm and packing moguls Raphael and Fiona Geminder.Advertisement

Over the five years to last year, the bank paid $1 million to fund 200,000 tennis racquets for primary school children. ANZ’s CEO Shayne Elliott entertains Ruffy and Fiona Geminder, major luxury developer Tim Gurner with wife Aimee, fast food billionaires Jack and Sharon Cowin and Rio Tinto chief Jakob Stausholm with wife Charlotte at the tennis last year.The bank’s new deal, which costs less, instead focuses on hospitality and VIP experiences. There is also virtual signage, where the brand appears on the court during coverage but is not a permanent fixture.announced a $107.

“The new agreement focuses on creating opportunities to engage with our customers at one of Australia’s most pre-eminent events,” she said.

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