![[ANALYSIS] The Frasco fiasco: Love the Philippines](https://i.headtopics.com/images/2023/7/16/rapplerdotcom/analysis-the-frasco-fiasco-love-the-philippines-analysis-the-frasco-fiasco-love-the-philippines-1680472107921076225.webp)
This fiasco has surely hurt the Philippines and the Filipino people.
– from the infamous Audio Visual Presentation “prepared, produced, and published by DDB Philippines as a component of the launch of the enhanced tourism branding campaign of the country”. She is “one with the Filipino people in expressing her “outrage and extreme disappointment” over what happened. Besides,I don’t think that Sec. Frasco, in her effort to portray herself as without blame in the whole affair, realizes that she has jumped from the frying pan into the fire.
She should have been watching like a hawk over the process, every step of the way, if she were a tourism secretary worth her salt. She obviously wasn’t, as she herself has admitted, because her “outrage and extreme disappointment” came only after the hook was presented to the public. She looked quite happy in Manila Hotel with PBBM. Should gross negligence be added to gross incompetence?
It certainly has set back our own tourism program. At what cost? Can a figure be attached to this setback? Allow me to try:
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