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The impending victory of the Tulfo family in the 2025 elections makes one of the Tulfos a viable alternative in the next presidential elections
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In corporate brand marketing, a famous product line extension is that of Coca-Cola, which launched Diet Coke, Coke Zero, and Coca-Cola Light in addition to its Coca-Cola Classic or Original., marking the first time that three siblings will serve concurrently in the upper house. Sister Wanda’s bid for a congressional seat under Turismo Partylist isn’t looking good, however, based on pre-election surveys on the party-list election.
On Tiktok, which appeals to younger voters, Raffy Tulfo in Action has 5.5 million followers; Erwin Tulfo has 160k followers, and Ben “Bitag” Tulfo has 180k followers. Ben’s path is similar to Raffy’s taking a leap from traditional and social media and throwing his hat in the political ring in the 2025 midterm elections. His campaign slogan isBen, however, has done a creative job of differentiating himself from his two brothers through a simple act: his unique fashion and campaign color.
Ben, an independent candidate, has also stood out for his black campaign color, unusual in Philippine campaigns. It complements his dark shades and his campaign nickname, “Bitag” , meaning he wants to catch those who abuse the underprivileged. His online show uses the hastag, “BITAG MEDIA. Similar to his brother Raffy, Ben Tuflo has a show on traditional and new media.
2025 Philippine Senatorial Election Advertising Industry Ben Tulfo Digital Marketing Erwin Tulfo Filipino Journalists Media Industry Raffy Tulfo Tulfo Brothers Philippine Elections Editors' Pick In-Depth Philippine Elections Editor's Pick Philippine News
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