Retail giant Amazon has opened its first in-person clothes store with a high-tech twist.
Called "Amazon Style," it uses machine learning and palm recognition to provide customers with personalized recommendations and fast checkouts in what Amazon says will be a "truly unique experience," stripping away some of the frustrations associated with traditional shopping.
By scanning a QR code, they'll be able to select the variation they want and have it waiting for them in a personalized fitting room which they unlock with their phones. Once in the fitting room, customers will be presented with additional suggestions and be able to order additional colors and sizes which will be delivered to a closet inside the fitting room.
Customers are given multiple payment options: from scanning a QR code on their phone which links the payment to the card Amazon holds on file, to palm recognition which will also charge their card, to swiping a credit card in person or using gift vouchers or cash.
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