A.S. Watson has announced the regional launch of “Skinfie Lab,” an innovative skin analysis tool that creates highly personalized skincare product recommendations based on customers’ selfies. READ:
skin analysis tool that creates highly personalized skincare product recommendations based on customers’ selfies.
ColourMe uses augmented reality to instantly and virtually show customers how they would appear with different looks as well as making product recommendations. According to Freda Ng, Chief Digital Officer of A.S. Watson Group, “We believe that Skinfie Lab will change the way customers shop skincare – with only a selfie.”
The AI-powered Skinfie Lab has been built and validated using over 16,000 selfie images and is able to detect a range of facial attributes from a customer’s selfie, including acne, fine lines, pigmentation, enlarged pores, wrinkles, radiance, skin firmness, and overall skin condition.
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